Moncler, “New York in Moncler”: A Massive Exhibition Taking Over New York in September.
3-Line Summary
Moncler will present “New York in Moncler,” a retrospective that will transform New York City into one massive exhibition space from September 9 to 13.
Past fashion shows, performances, and campaigns held in New York will be reimagined through large-scale photographs and videos displayed across the city, culminating in the exhibition at Vanderbilt Hall in Grand Central Terminal.
During the same period, Moncler will also open its largest global flagship store on Fifth Avenue, bringing together its Men’s, Women’s, Kids’, Grenoble, and footwear collections.
Moncler is turning New York City into one massive exhibition space this September.
Moncler will host the large-scale retrospective “New York in Moncler” across New York City from September 9 to 13.
The exhibition looks back at more than 20 years of cultural exchange and key moments between New York and Moncler through large-scale photographic works, using public spaces throughout the city as galleries.
The exhibition will culminate at Vanderbilt Hall in Grand Central Terminal.
This exhibition is a little different from a typical brand archive exhibition. Rather than simply displaying Moncler’s history, it brings the moments the brand created in New York back into the city itself.
Past fashion shows, performances, campaigns, and cultural moments held in New York are reconstructed as large-scale images, showing how the city and the brand have shaped each other’s image over the years.
In 2012, a large-scale performance featuring skaters and a live orchestra took place at Wollman Rink in Central Park, followed by “A Gotham Forest” in 2013, which transformed the entirety of Gotham Hall into a forest.
In 2016, Lincoln Center Plaza was turned into the stage for Moncler Grenoble’s “All Together” show.
This exhibition brings these moments back into the spaces of New York once again.
Rather than taking part in the official Fashion Week runway schedule, Moncler chose to use New York City itself as a stage to showcase the brand’s presence.
During the same period, the brand will also unveil a new global flagship store on Fifth Avenue in New York.
The new store, named Moncler Fifth Avenue, will be located near Central Park.
It will bring together the Men’s, Women’s, and Kids’ collections, along with Moncler Grenoble and footwear, under one roof, and is being introduced as the largest global flagship store Moncler has operated to date.
The exhibition will also feature a new film, narrated by Alicia Keys, offering another perspective on the relationship between Moncler and New York.
From September 9 to 13, Moncler will display photographs throughout the streets of New York, create an exhibition space at Grand Central Terminal, and open a new flagship store on Fifth Avenue.
