It all started with some random anime.
Can’t even remember which one,
but there was a tiny chick — and that somehow made me think of an egg.
Then that egg made me think of that quote from Demian
“The bird fights its way out of the egg. The egg is the world. Whoever wants to be born must destroy a world.”
But the egg alone felt kinda plain.
I started thinking about cracks, wounds — and then a bandage popped into my head.
Messed around with a few placements,
and ended up sticking it at the bottom center.
Looked kinda like a tulip,
so I was like, yeah, that’s it.
aBOUT pACKAGE
dESIGNED bY hYUN
Box
The box design wasn’t really that hard.
It’s just that our logo looked way too uncute when it was big,
so we slapped on a small one — kinda half-heartedly on purpose.
But then again, if we placed it in a neat pattern… that would’ve looked super weird, right?
To give it more of a toy-like vibe, we added some info on the back like a mini instruction sheet,
and the exclamation mark popping out of the border? That was just instinct.
The only problem is, the box ended up a bit too big. Once we run out of these,
we’ll probably order a smaller batch next time.
Since we ordered in small quantities, the cost came out pretty high.
Anyway, here’s the site we used.
lINK : https://packative.com/
Card
I had no clue whether to make it like a business card or something else —
I just didn’t know what would actually look good.
So I started digging through a bunch of sites, checking out sizes and materials like crazy.
Eventually, I found this square card that felt just right.
All we really needed was a certificate card anyway. The color? Totally picked by instinct — as usual.
At first, I added a phone number, email, and a QR code, but once I printed it out… it just didn’t hit right.
The QR didn’t even work — maybe because it was too small, or maybe I just didn’t vectorize it properly.
Either way, it felt kinda lame, you know? I hate that kind of design — not minimal at all.
So I thought, screw it, let’s just go with the QR code alone.
I went on another deep dive and found this site where you can actually shape your QR code —
and guess what, they had a cute little egg-shaped one. Instant pick.
The only issue was vectorizing the QR properly.
But honestly, if there’s a problem, I just search it up and fix it.
So that’s what I did — looked it up, figured it out, and got it nice and clean.
I pretty much do everything by instinct — I just go for it.
And when I hit a wall that needs actual knowledge or skill, that’s when I learn and apply it.
Anyway, that wrapped up the card design.
Here’s the site we used.
lINK (cARD) : https://biz.photomon.com/
lINK (qr Code) : https://www.qrcodechimp.com/
Case
This case is something I’d been thinking about since the very beginning of the brand.
I actually even thought about using an egg carton for the packaging —
you know, kind of an eco-friendly marketing angle.
But wait—while writing this, I just realized something.
The box was too big, right? What if we put an egg single-pack box inside the packaging instead?
I need to look into that more, but still — that idea goes way back to when the egg first became our logo concept.
Originally, I was planning to outsource the case production to a company, but the cost was just too much.
So in the end, I decided to make it myself.
Honestly, I already have the final image in my head — it’s just the budget that’s holding things back right now.
It took some work to make, but that effort paid off — the case turned out beautiful.
Sanding was rough, but hey, when you don’t have money, you use your hands.
My partner wanted to go with a suede dust bag or maybe PVC, since that’s what most other brands use.
But I wanted something different. This case represents our brand’s identity — it is the brand.
So yeah, there’s no way I’m giving up on it.
Stay tuned — the final case is gonna be something special.
aBOUT rINGS
The Croissant Ring was honestly a tough one…
But seeing it finished like this,
it actually looks super cute — and I think it turned out pretty well.
You can check out the early prototypes in the other STEP post.
If I’d had a bit more CAD experience, maybe it would’ve been smoother, but for someone who’s only been doing this for two months — yeah, it was a big challenge.
This one’s so pretty… but we can’t sell it.
I had a feeling we’d get a ton of A/S requests — and that could really hurt the brand’s image.
My partner also thought it was gorgeous and said they’d try to find a fix,
but honestly, I knew it wasn’t worth it. So I said, let’s just take it down — and instead, turn it into a marketing piece.
So now, this ring will be given out for free if someone meets a certain condition,
and if they go beyond that — we’ll make it in platinum.
It was tough… well, not the design part — that was actually easy.
The hard part was the silver casting process.
The holes kept clogging again and again — I honestly lost count of how many times I had to go back and forth.
Originally, the epoxy was supposed to fill the whole thing, but to me, leaving out that tiny section made it look way less boring.
Coincidentally, that part turned out defective anyway,
so I spoke up and convinced them to leave it open.
Even the epoxy guy said it wouldn’t look great —
but the picture I had in my head was way prettier, and it felt less tiring to look at.
Anyway, I’m happy with how it turned out.
I went through several designs for this one.
Honestly, the process itself wasn’t that hard.
The idea to make the bandage sizes different just kinda popped into my head one day.
Originally, everything was flat — but it looked a bit too plain to me.
So I jumped right into tweaking it, and I think the final design came out really nice.
It’s probably the most chill and simple one out of all our pieces.
aBOUT pENDANT
I was eating with some friends and we started talking about food concepts — someone mentioned meat, and I instantly stole the idea.
The piece turned out pretty heavy — 17g of silver — so yeah, the base cost is pretty high.
It wasn’t a particularly hard piece to make, and honestly, I think it came out pretty cute.
This was the very first piece I made after starting the brand.
The pizza idea actually came from my partner — they wanted to do it, and I was like, “sure, let’s do it.”
At that time, I’d been learning CAD for less than two months, and it was my first time using ZBrush, so it took quite a while.
There are still a lot of things I wish I’d done differently.
If I had made the pepperoni parts thicker, it could’ve felt more kitsch and also given more stability during production.
Unlike the rings, the necklace was super easy to make.
Even the silver casting came out perfectly on the first try.
If I had to point out a downside… honestly, I can’t.
It’s just that the design itself feels a bit plain — doesn’t really give me any strong feeling personally.
If I were to make it now, I could probably finish it way faster —
but back then, I had just started learning CAD, so it was a real struggle.
Honestly, it didn’t capture any of the feeling I originally wanted to express…
in the end, all that’s left is just the pretzel itself.
Still, it’s pretty simple and neutral — not great, but not bad either.
The original name was Ramen Noodles, but that felt kinda lame — so I just went with Ramen.
I wasn’t even planning to make this one at first; it came to me after finishing all the other pieces.
It wasn’t even my idea, actually — I was chatting with a friend, and they said ramen would look cute, so I stole it right away.
After playing around with the layout a bit, I started wondering how to make the ramen stand out — then noodles popped into my head, and I jumped straight into the design.
aBOUT eARRING
Honestly, I didn’t really know how I felt about this piece until I added the amber.
Before that, I thought it was kind of lacking.
To set the amber properly, it needed a bit more thickness —
I originally wanted something thinner, but once it was done, it turned out really pretty and cute.
rAMBLLING..
It’s finally all done.
The credit card review’s wrapping up soon too.
And now… I’m already planning Season 2.
There’s so much I want to make — glasses, phone cases, keyrings, underwear, T-shirts, pants…
But I’ll never just slap a print on a ready-made product.
Not to throw shade at Virgil Abloh, but personally, I think simple printing and logo play are kinda lame.
Maybe when I hit 100% completion by my own standards, I’ll leave this place.
Who knows when that’ll be — could be soon, could take years.
This brand is my tool. Just a tool to start something bigger.
Doesn’t mean I don’t love it — I do.
I just want to fully unfold my own thoughts.
Most of what we’ve made so far already came from my ideas,
but since I have a partner, I still need to get their approval.
I used to dream about starting a foundation,
but now… the direction’s shifted a bit.
It’s not about building a charity anymore — I want to build a sanctuary.
Yeah… a lot’s changing.
Maybe what I want sounds too big, too ambitious.
People might laugh — but honestly, I’m just doing what I want to do.
